Saturday, July 16, 2011

Take Me Out to the Ball Game

I attended my first National's game last Friday night and would like to take a minute to commend the National's on their marketing!

As you may know, the National's baseball team is not the best in the MLB, a reality which has likely posed challenges to their marketing reps.

But, rather than throw their hands up in dismay, they took it as a challenge from which to gain an edge. Consider the following...

1. The National's stadium is gorgeous. Carefully constructed so not as to obstruct the beautiful DC skyline, the stadium boasts a neat, multi-level layout.

2. The games appeal to all age groups: families, retirees, twenty-somethings. Everyone comes to the games; if not for the game itself, then for the company, the beer, the chili dogs. Fact remains, it doesn't really matter why they come, so long as they purchase tickets.

2.5. To confirm, we aren't just talking about any chili dogs. We are talking about the Ben's Chili Bowl half-smokes. I vouch for their deliciousness.

3. Free things. A hat when I arrived at the stadium and t-shirts tossed during the game.

4. Racing presidents. Believe me, you wanna check this out:

5. Coordinating the Metro system to accommodate for the game traffic. Bravo! You've outdone yourselves, really.

In conclusion, the team may not be very good, but I had a hearty ball game experience nonetheless.

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